People choose what they spend time on. They spend hours following the instructions of their boss and chewing on the opinions of others. The last person they choose to spend time with and to work on is themselves. When you invest in yourself and productize your uniqueness, authenticity, and specific knowledge, you make yourself an asset because when you figure out what you can uniquely provide, no one else can compete. Become good at being yourself. You will deliver the digital world with something that cannot be found elsewhere. Choose the things that you would do for the sake of doing them. Find your fuel. Seek a unique intersection of skills, interests, and traits. The reward of differentiation is high with the abundance of talking parrots on the Internet. Being different isn't a bad thing. It means you are not afraid of choosing yourself.