Without risk, they don't stand out from their competitors and fall behind as a failed startup. Successful entrepreneurs don't take risks, they manage risk. They delegate risk to other individuals who are better able to handle it. By strategically organizing bold ideas, they can explore a variety of options and alternatives instead of choosing one path. Smart entrepreneurs assign risks to people who perceive it as the least risky. By managing risk instead of blindly taking risks, people can make smarter decisions that allow for more options without gambling their resources.
Reference: The Intelligent Entrepreneur by Bill Murphy